Founded in 1993, lovely lace is now a household name in malaysia with 18 shops across the country and 11 overseas shops in indonesia, egypt, saudi arabia, hong kong sar and china highlights.
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The assignment was done in reviewing the marketing analysis of uniliver's four key brands of sunlight, laojee, lifebuoy and bru uniliver brands are astra, axe, bru, ceylonta, clear, close up, comfort, domex, dove, fair & lovely, flora, knorr, laojee, lipton, lifebuoy, lux, marmite, pears, ponds, pureit.
For this report, we are asked to find out about the marketing strategy of consumer behavior of the reputed brand of the world, namely fair & lovely first of all we reviled the historical background of the brand in question we covered in details the various aspects of fair & lovely from its inception to its becoming the.
This project of marketing management part is last for this report, i tried to find out about the marketing strategy of marketing of the reputed brand of the world, namely fair & lovely first, i reviled the historical background of the brand in question i covered in detail the various aspects of fair & lovely from.