Ansoff matrix and swot analysis so it is clear from the nokia's vision that the company wants to become more globalised so to implement this 2000 employees over the 120 countries and at present the revenue generated during 2010 is worth €42 billion and makes the profit of €2 billion market expansion. A strategic analysis of nokia 1 national technical university of athens – athens university of economics and business athensmba working team: professor: deligiannis george dr lioukas spyridon pertsinis ioannis rihani michael vitsios efstratios 2 nokia nokia corporation nokia corporation is a.
After 50 years, ansoff matrix is still widely used by many organisations to develop their marketing strategy read more about this important marketing tool.
Market development is more risky than market penetration as the firm is entering uncharted waters and therefore, it is in the interests of the firms to do their due diligence before entering new markets examples of market development would be the mobile telephony companies like vodafone and nokia entering african. Ansoff matrix • defining the strategy • internal capability to respond • implementation of the strategy • external environment analyze assess aid assist typical scenarios where you could be asked to provide information and data for your organization's strategic decision making include: ○ analyzing the organization's.
An appropriate plan needs to be conducted for the mobile telephony business which lies in the product development section of the ansoff matrix the product and market are is relatively new therefore a plan for a successful development of the product needs to be implemented the plan must give nokia. The ansoff matrix below illustrates the new strategic focus of the organisation being a mix of market penetration and product development, which carries low- medium options are then evaluated on feasibility, suitability and acceptability ( fsa) to determine which strategies are most recommendable for nokia to implement.
An ansoff matrix displays possible growth strategies visually smartdraw gives you the tools to make presentation-quality diagrams try it free today.
Nokia, qualcomm,) have already started preparing themselves for implementation “vision 2020 in ict sector” this is visible from all their activities: from figure 4 ansoff matrix the resulting matrix offers structured way to assess potential strategies for growth 9 the main sequences of this strategy are : - market.